文化與企業 共創ESG影響力雙向指南
ESG From Culture
為回應國際間對文化的重視及國家推動永續發展的需求，文化部最新編撰了《文化與企業共創ESG影響力雙向指南》傳達「文化ESG」概念與價值，透過步驟與文化ESG案例，為企業與文化業者提供攜手合作的基礎。
視覺設計運用了冷暖色調的對比，分別代表企業的理性與專業及文化的創意與溫度。企業及文化端能從兩邊各自翻閱專屬內容，設計風格採取商業感幾何漸層，呈現出合作中的結構性與層次感，體現企業與文化之間的平衡與融合。內容則透過表格化的步驟與實際案例，加強雙方合作信心。本指南直觀地引導企業與文化業者如何攜手推動ESG影響力，成為兩者合作的視覺基礎。
In response to the international emphasis on culture and the country's need to promote sustainable development, the Ministry of Culture recently compiled the "Two-way Guide for Culture and Enterprises to Create ESG Impact" to convey the concept and value of "Cultural ESG" through steps and cultural ESG cases. , providing a basis for cooperation between enterprises and cultural professionals.
The visual design of the "Two-Way Guide for Culture and Enterprises to Co-create ESG Impact" uses a contrast between cold and warm colors. Cold colors represent the rationality and professionalism of the company, while warm colors symbolize the creativity and warmth of culture. The two complement each other. The design style adopts geometric gradients, with a sense of business, showing the structure and layering of cooperation, and reflecting the balance and integration between enterprise and culture. The content uses tabulated steps and actual cases to enhance the confidence of both parties in cooperation. Enterprises and cultural professionals can freely browse exclusive content on both sides. This guide intuitively guides enterprises and cultural industry players on how to work together to promote ESG influence, becoming a visual basis for cooperation between the two.
Organizer｜文化部
Client｜KPMG安侯永續發展顧問股份有限公司
Content｜KPMG安侯永續發展顧問股份有限公司、稚葉社創
Design / Print Broker｜柳捲
Release｜June, 2024
